A couple of decades ago, if someone needed an accountant, they would turn to a phone dictionary. These days they all turn to the internet for a quick search. Fast forward, and they do not need to type in Google, they ask Google’s Siri to find what they are looking for. Clients looking for a finance or accounting firm also turn to the internet. As an accounting firm, how would you ensure the search leads the client to you? The short answer is SEO. Search Engine Optimization (SEO) is the tool that converts random internet searches to qualified business partnerships.
At Pransform, we encourage our clients to fully harness the powerful digital marketing tools. For that, you must familiarize yourself with SEO tools. Let’s briefly discuss some key benefits of SEO for your finance and accounting firm.
Search Engine Optimization – SEO
Search engine optimization means increasing the quantity and quality of the traffic for your online presence. SEO requires utilizing different tools and methods to organically increase the traffic flow of your website/blog.
Remember, there are several search engines including Google, Bing, YouTube, and different social media platforms. It means you need to “optimize” the content of your online presence for these tools.
What is SEO for Accounting Firms?
Creating an online presence through a website and social presence is only the starting point for your accounting firm. You’ll need to build organic traffic by deploying different tactics.
Search Engine Optimization (SEO) remains a key tool for your online accounting business success. If you can do it successfully, you can bring several benefits to your finance and accounting firm.
Become Visible
More businesses are going digital. An online presence is no longer an added advantage, it has become a competitive risk. If your accounting firm is not visible online, you’ll lose business.
SEO is the tool that will make your accounting and finance firm visible. Just hit a quick Google search for “accounting firm near me”. The result will return hundreds of thousands of websites in a second. Only a handful of them will be visible to you on the first page. That’s the importance of SEO for accounting firms.
Build a Brand Recognition
A key advantage of a visible online presence is building brand recognition. Your online presence will include a web and social media presence. You’ll then deploy digital marketing and SEO tactics to improve your online visibility.
As you bring more visitors to your website through SEO, you’ll increase business sales. It means you’ll gradually build a unique brand presence online. Thus, SEO will help you build goodwill and improve business performance at the same time.
Attract the Right Customers
With SEO tools, you don’t only attract a large number of online visitors, you attract the right customers. In fact, SEO doesn’t work if you are getting irrelevant traffic. For instance, what’s the use of SEO if someone searching for online smartphone sellers ends up at your blog?
SEO brings organic traffic to your web and social media accounts. All you have to do is offer quality services to your potential clients. Through effective communication, you can then build strong business relationships with these online visitors.
Attracting the right customers can include both local and remote clients. Local SEO tools will help you attract customers to your locality. You can attract remote clients by offering them online accounting services as well.
Scale Your Business
As you can attract local and remote visitors to your website, it’s your chance to scale up your accounting business. SEO tools will enable you to generate qualified leads.
SEO tools help you build an online presence. It means you do not need to rely on conventional client sources. It can help you diversify the client base as well.
The Cost of Falling Behind the Competition
As we mentioned earlier, an online presence for your finance and accounting firm has become a competitive risk. If you are not visible online, you are offering that business to your competitors.
The cost of falling behind the trends can be significant. You may soon end up on the losing side with high business costs and low business sales without an effective online presence.
Final Thoughts
Search Engine Optimization is key towards building a successful online business presence. Accounting firms face stern competition for online presence. SEO tools can help your business grow, build brand recognition, and stay competitive.