Highlights:
Instagram accounts necessitate an in-depth understanding of goals.
Aesthetics are a primary concern and demand planning.
Consistency permeates all elements of an Instagram post.
Hashtags are the key to getting discovered.
Personal engagement practices help set you apart in a world of automation and promotion-oriented digital marketing services.
The best way to understand Instagram from a business perspective is to think of your own experience as a client.
In the status quo, the platform is the poison of choice for hundreds of millions of global citizens for sharing their photos, videos, and stories daily.
However, the million-dollar question is, why should anyone click on your content or follow you? What kind of value does your content hold to attract any attention from a user?
Here are some rudimentary principles to start you off in the right direction:
1. Secure specific goals:
Although social media platforms, as a whole, may seem superficial, if you are choosing a platform to invest your time, effort, and precious resources, the most important of which is probably monetary resources, the question to consider is why. What are you or your social media marketing agency hoping to achieve?
Some common goals include awareness, followership, lead generation, conversion, etc.
2. Ace Aesthetic:
Instagram is one of the few social platforms that prioritizes visual aestheticism over all other elements, whether it is in the form of a grid or simple posts. As such, the platform often requires meticulous planning, not only in content but mood, tone, and style alongside the color palette.
3. Capitalize on consistency:
Instagram posts usually encompass four elements, namely content, aesthetics, tone, and posting schedule, all of which necessitate consistency to increase presence in the digital sphere and accomplish goals, irrespective of whatever they might be.
4. Hedging Hashtags:
Hashtags may not be as effective as they were a decade back, but they continue to be the ideal way for most platforms to categorize content, with Instagram not being an exception to the rule. Hashtags play a central role in helping target audience members discover your account.
5. Establish Engagement:
Although automation is the latest conquerer in town, it has multiplied the value of personal replies, notes, and comments. The loss of human touch through automation has left a void that can help you break through the clutter of the horrendous, post-pandemic, startup wave.
Moreover, keeping an eye on your respective industry leaders and their Instagram and other social media platforms may also help you solve the puzzle that the Instagram algorithm seems to be these days. However, if you get stuck, feel free to contact our experts at Pransform!
Our extensively trained teams at Pransform, an accounting, and digital marketing agency, help you propel your business growth with omnichannel digital marketing strategies and execution adapted to the unique needs of your business. For a more in-depth analysis of the technical aspects of Instagram posting such as post ratios, reel blasts, etc. remember to check back soon!
Brainstorm with us today at www.pransform.com/contact !