A couple of decades ago, if someone needed an accountant, they would turn to a phone dictionary. These days they all turn to the internet for a quick search. Fast forward, and they do not need to type in Google, they ask Google’s Siri to find what they are looking for. Clients looking for a finance or accounting firm also turn to the internet. As an accounting firm, how would you ensure the search leads the client to you? The short answer is SEO. Search Engine Optimization (S