In the advent of the 21st century’s digital era, having an online presence or a website has become a bare necessity.
Your website is an extension of your real-life persona that provides detailed insights into offerings, vision, mission, USP, etc. The problem, however, begins when algorithms come into the picture.
Search Engines are always looking to optimize their user experience, which translates to reliable, value-additive results to the thousands of queries posted every day. As such, they keep updating their algorithms, forcing SEO strategies to evolve with such needs.
Some of the most common pain points in CPA websites include:
1. Google is ignoring your existence:
Search engines like Google use crawling programs such as spiders to index your website and store the results in its directory. Hence whenever a user generates a query, the results are pulled out of crawled pages stored on Google Index.
Solution: Using HTML or CSS for setting up your website or deciding your theme, and optimizing information flow, can help decrease your loading time, as well as get your website indexed on Google.
2. Subpar Content:
Over-stuffing content with SEO keywords, plagiarism, and derivative/repetitive content that doesn’t add real value for your customers or provide solutions to their points often leads to high bounce rates and SERPs in thousands.
Solution: Although experts are yet to reach a consensus on keyword density, we follow a simple rule of thumb 1-2 keywords per 100 words. Moreover, before drafting any content, educative or promotional, creating a checklist of pain point(s) to be addressed and solutions provided often goes a long way.
3. Mislabelling Meta Descriptions:
Mislabeling your website’s meta descriptions or writing ones that exceed the ideal 160-character limit, besides adding improper alt tags or none in the case of images, often leads to low SERPs.
Solution: In our experience, an ideal and effective meta description often describes your offerings within 100-160 characters while using one primary keyword from your website. Conversely, an ideal alt tag describes the contents of the image accurately, even if it's slightly longer. This helps increase your SERP on the images section, as well as improve your website score.
Lastly, remember SEO is equivalent to a long-term asset. Its reserves are built over time, but the benefits often correspond to the efforts put in the long run.
At Pransform, we help you build customized websites for your accounting practice that are not only dynamic but also SEO and user-friendly. Whether you are struggling to figure out the ideal flow of information or optimize the loading speed, we have got you.