A website is essential for a CPA and accounting firm. You need to use the right elements that run your website successfully.
At Pransform, we believe our clients should use digital marketing services to boost their sales.
Let us walk you through some key elements of success for your CPA and accounting firm website.
Behind The Scene Elements
There are a few key elements of your website that work behind the scenes. Your site visitors will not see them, but they are essential.
You'll need to set these elements well so that your website functions perfectly. These elements will run your website in the background.
Here is a brief intro to these components.
Web Hosting
Choose a reliable web hosting that meets your requirements. A good web hosting service will offer competitive pricing, reliable services, optimal speed, and data storage.
SEO
From optimized speed to using the right keywords and posting the right content on social media, search engine optimization (SEO) is the backbone of your website.
Website Analytics
As an accounting firm, you’d like to know how your website is performing. How visitors are interacting on your website, and how are they subscribing to your services?
Content Management System – CMS
A CMS is the organizer of your website. It works behind the scenes to manage and organize your website content. Choose a quality CMS to manage your website efficiently.
4 Must-Have Elements for Your CPA and Accounting Firm Website
Elements that are visible and perform key tasks are important for your CPA and accounting firm’s website.
A Compelling Homepage
You don’t get a second chance to make the first impression on your website visitors. Your web homepage is your first impression. Make it a compelling experience for your visitors.
What are the ingredients of success for your homepage?
Headings
Tell your website visitors about your business with an informative heading. You can use different headings for your different web page sections.
The most important one will be the heading of your homepage. Think of it as your mission statement.
Subheadings
Elaborate about your CPA and accounting business through subheadings. Use them wisely for SEO and information purposes at the same time.
Branding
Use your business logo, vision statement, and branding identity on the homepage. Let your visitors feel at home to become familiar with your brand.
A Clear Call to Action
What do you want your website visitors to do when they are satisfied with your offers?
Do you want them to subscribe to your services? Or do you want them to meet you in the office?
What if you want your visitors to sign up for one of your accounting services packages?
You'll need to add a “button” as a shortcut for your visitors. That's your “call to action” button.
An important point to remember is to decide on a clear call to action button. Think of your website visitors as potential customers.
Also, not every visitor would subscribe to your packages right away. You can offer them valuable content through email subscriptions so that they convert later when satisfied.
Offer Useful Content
Websites are great tools to offer valuable content to your potential customers. The more informative your content the brighter are chances of conversion for you.
Website content is useful for SEO purposes as well. If you publish relevant and informative content, it will improve your SEO greatly.
You can choose different content types but remember to offer only relevant content that your visitors want to see.
You can use the following content types for your website:
Articles and Blogs – Written content
Videos and Images
Infographics, tables, and charts
Tutorials – Written, Images, or Video form
Your aim should be to keep the SEO ranks high. You should also aim to offer value to your website visitors. With quality content, you can achieve both goals effectively.
Features
It is the most important element for your CPA and accounting firm’s website. In this section, you’d convert visitors into customers.
In the features section, tell your visitors what your business offers. What are your accounting and CPA services.
One step further, take this space to show your customers how you do it and why you do it.
Take a look at our Features Section.
As an accounting firm, you can’t often set fixed prices. But if you offer packages, your website is the perfect space to showcase your offers. Our extensively trained teams at Pransform, an accounting, and digital marketing agency, help you propel your business growth with dynamic and unique websites customized to the goals and needs of your business.
Schedule a session with our experts today at iBenefit@pransform.com!