Pransform Unveils A New Logo



Pransform Unveils A New Logo

Pransform, Inc., a business process transformation solutions provider from Chicago, IL, has launched a new logo; in keeping with its avowed principles of providing it’s clients predictably profitable performance.

The logo celebrates Pransform’s focus on creating Predictably Profitable Performance for its clients.

“We’re happy to inform that Pransform is continuing to advance in 2013, not only with new business ventures and innovative solutions but with an updated look” says Vijay Kumar Saraff, CEO, Pransform. “We’ve taken a realistic approach of expressing what we really do for our clients and an image for the direction we’re heading in”.

The Pransform brand will be about much more than logos, products and services. We are lucky to play a role in the lives of people, our clients, every day. The experience people get from our services and solutions is our most important “brand impression”. That’s why the new Pransform logo takes its inspiration from our service principles while drawing upon our parentage for look, feel and colors of our logo.

The ” P ” in Pransform’s new logo signifies that our path is centered all around our clients, and the centrally placed ” i ” reflects the unique identity of each client, a core reason of our existence, and we will do all we can to provide specific solutions to each client. The P signifies Predictability – a strength that emerges from our processes. P signifies Profitability – a value that arises from our Predictability. And P signifies conversion of our clients’ potential into real, measurable Performance.

And our predictably profitable performance for our clients will result in growth – our clients will save and make more money with our solutions – and the top right green arrowhead in the logo signifies growth.

The new logo is a constant reminder to all of us at Pransform to deliver that predictable profitability to our clients.

March 12, 2013

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