Running a business is tough—but what if you could fall in love with it all over again? In this episode, Andrew Longcore, M&A Coach, Investor, and Managing Partner at Cecil Sterling & Co., shares his expert insights on how business owners can eliminate frustrations, unlock growth, and build a company they truly enjoy running. Key topics we covered: ✅ The biggest challenges small businesses face ✅ What fuels sustainable business growth ✅ Effective communication for better leadership ✅ Hiring and managing external operators ✅ Understanding business value and planning for long-term success Andrew has spent years helping business owners transform their companies and rediscover their passion for entrepreneurship. Tune in for practical strategies to optimize, grow, and enjoy running your business. #PransformPodcast #BusinessGrowth #Entrepreneurship #SMBSuccess #ScalingBusiness #Leadership #MergersAndAcquisitions #CompanyGrowth #BusinessStrategy #AndrewLongcore #CecilSterling

In this episode of the Pransform Podcast, we sit down with Marva Sadler, Managing Director at MLSOdyssey LLC, to explore the strategic decisions that shape small business success. With decades of experience—from transforming struggling businesses to scaling high-growth firms—Marva shares practical insights on overcoming challenges, driving growth, and making an impact in the SMB space. We also discuss her latest project: ‘Grit and Tenacity’, an anthology on women’s leadership, where she contributed the chapter ‘Leading Through Lifting Others’—a testament to her belief in mentorship and empowerment. Marva’s expertise, humor, and passion for helping businesses thrive make this a must-watch episode for entrepreneurs, small business owners, and leaders navigating complex business landscapes. 🎧 Tune in now to gain valuable insights from one of the best in the field! 📌 Subscribe to Pransform Podcast for more expert conversations on business, leadership, and innovation! #PransformPodcast #SmallBusinessSuccess #Leadership #Entrepreneurship #BusinessGrowth #MarvaSadler #GritAndTenacity #WomenInLeadership #Strategy #Mentorship #BusinessInsights

Michael Ly, CEO of @ReconciledIt joined us as a guest for our second episode of the season. We're not exaggerating when we say that Michael delivered an absolute masterclass on brand trust-building. This discussion is a goldmine for to-the-point insights on running and growing a successful service business. #PransformPodcast #Season2 #BrandTrust #ServiceBusinessGrowth #MichaelLy #Reconciled #BusinessSuccess #TrustBuilding #Masterclass #Entrepreneurship #BusinessGrowth #SmallBusinessTips #PodcastEpisode #BusinessStrategy #Branding

Season 2 of the Pransform Podcast is here! After an incredible journey with over 100 episodes of audio-only insights, we're thrilled to launch Season 2 with a fresh, interview-style video format! In our opening episode, Christopher Anastasio sits down with Mayank Singh, co-founder of Plethora IT and an integral part of Pransform's digital and marketing services arm, to dive into the world of digital marketing and AI. Here's what we covered: 🌀 The evolution of digital marketing 💡 The impact of AI on marketing ✍️ Getting started with AI content creation 📹 Creating video content with AI 🤝 Balancing AI with the human touch 🎙️ Exploring the audio landscape 📈 Scaling content creation with AI 🚀 Breakthrough tools like NotebookLM 🔮 Predictions for 2025 and beyond Join us as we unpack these crucial themes and look ahead at how businesses can leverage AI for smarter, more efficient marketing. Tune in now and share your thoughts on the future of digital marketing! #PransformPodcast #Season2 #AIInMarketing #DigitalMarketing #MarketingEvolution #ContentCreation #NotebookLM #PodcastLaunch #transformwithpransform

In today's episode, we'll discuss the importance of trying out Meta's new Twitter competitor platform, Threads, and also examine why Twitter isn't going anywhere anytime soon. Website: https://pransform.com/ LinkedIn: https://www.linkedin.com/company/pransforminc Facebook: https://www.facebook.com/pransforminc

In today's episode, we'll discuss the advantages behind going Live on Facebook, and how you can optimize your Live sessions. Website: https://pransform.com/ LinkedIn: https://www.linkedin.com/company/pransforminc/?viewAsMember=true Facebook: https://www.facebook.com/pransforminc

In today's inaugural video episode, we review a recent piece on Social Media Today about Instagram's recent explainer about how its various algorithms work for the main Feed, Stories and Reels. Whether you're on IG or not, this information is invaluable for either optimizing your presence there or finally taking the plunge and getting onto the platform. Website: https://pransform.com/ LinkedIn: https://www.linkedin.com/company/pransforminc Facebook: https://www.facebook.com/pransforminc

In today’s episode, we will talk about an alternative to ChatGPT from Copy.AI. Copy.AI has created a new tool called Chat that appears to have similar functionality to ChatGPT. Website: https://pransform.com/ LinkedIn: https://www.linkedin.com/company/pransforminc Facebook: https://www.facebook.com/pransforminc

In today’s episode, we will take a close look at some excellent examples of mass marketing that create a reaction in the audience, and how you can draw inspiration from these examples for your own marketing campaigns. Website: https://pransform.com/ LinkedIn: https://www.linkedin.com/company/pransforminc Facebook: https://www.facebook.com/pransforminc

In today’s episode, we will discuss the potentially imminent ban of TikTok in United States, where your focus should be instead of the TikTok ban, and tactical advice for what to do if TikTok does get banned. Website: https://pransform.com/ LinkedIn: https://www.linkedin.com/company/pransforminc Facebook: https://www.facebook.com/pransforminc

In this episode, we’ll discuss Instagram’s new engagement feature that they are rolling out on an experimental basis, whereby users can make better connections with like-minded followers, and share textually relevant content with those followers. Website: https://pransform.com/ LinkedIn: https://www.linkedin.com/company/pransforminc Facebook: https://www.facebook.com/pransforminc

In today's episode, we’ll take a closer look at the importance of grabbing attention with your headlines. Website: https://pransform.com/ LinkedIn: https://www.linkedin.com/company/pransforminc Facebook: https://www.facebook.com/pransforminc

In today’s episode, we’ll talk about the importance of experimenting with creating content for Facebook Reels. Website: https://pransform.com/ LinkedIn: https://www.linkedin.com/company/pransforminc Facebook: https://www.facebook.com/pransforminc

In today’s episode, we discuss a method for systematizing content, repurposing, in order to help you to move faster and not have to rethink how to repurpose content every time you produce a new piece. Website: https://pransform.com/ LinkedIn: https://www.linkedin.com/company/pransforminc Facebook: https://www.facebook.com/pransforminc

In today’s episode, we will take a close look at why it’s important to review the stylistic elements of your brand, such as your font choice, and how that can impact the overall impression of your business, sales, and brand lift. This episode builds on a very early episode on the Pransform podcast that went into detail about choice of logo, color choice, word choice, etc. Website: https://pransform.com/ LinkedIn: https://www.linkedin.com/company/pransforminc Facebook: https://www.facebook.com/pransforminc

In this episode, we present a prologue of sorts about the artificial intelligence (AI) tools that are coming into the digital marketing landscape, such as ChatGPT, Bard, and Synthesia, the implications of these tools, and the resultant impact on your business going forward. This episode will serve as an entrée into deeper, more detailed, tactical discussions about how you can use AI for marketing and branding your business. Website: https://pransform.com/ LinkedIn: https://www.linkedin.com/company/pransforminc Facebook: https://www.facebook.com/pransforminc

In this episode, we will discuss recent trends in the podcast space with regard to a slowing rate of new shows being published, and will also examine the implications and downstream benefits of starting a podcast in the current environment. Website: https://pransform.com/ LinkedIn: https://www.linkedin.com/company/pransforminc Facebook: https://www.facebook.com/pransforminc

In today's milestone 100th episode, Mayank Singh from our Asia office and Chris Anastasio from our US office "sat down" together and discussed a wide range of topics and issues in the digital marketing sphere, including the future of Twitter, the role of short form content on platforms like TikTok and YouTube, the emergence of ChatGPT and similar AI tools, and finally, their look ahead to what might be in store for 2023. Website: https://pransform.com/ LinkedIn: https://www.linkedin.com/company/pransforminc Facebook: https://www.facebook.com/pransforminc